Sökt på: Böcker av Pauline Maclaran
totalt 28 träffar
The Routledge Companion to Marketing and Feminism
This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and …
Motherhoods, Markets and Consumption
It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how …
Key Concepts in Critical Management Studies
Ideal as an introduction and as a quick reference, Key Concepts in Critical Management Studies explores the essential concepts used within the field today. Specially edited and …
Marketing and Feminism
This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it …
Critical Marketing Studies
This major reference collection, Critical Marketing Studies, directs its attention to highlighting how marketing as academic discipline and practical endeavour have developed and …
Key Concepts in Critical Management Studies
Ideal as an introduction and as a quick reference, Key Concepts in Critical Management Studies explores the essential concepts used within the field today. Specially edited and …
Critical Marketing
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical …
SAGE Handbook of Marketing Theory
Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this …
Gendered Marketing
Performing an in-depth exploration of the gendered nature of marketing theory and practice, this timely book unpacks the many ideological assumptions embedded in marketing thought …
The SAGE Handbook of Consumer Culture
The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored. …
Critical Marketing
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical …
Key Concepts in Critical Management Studies
Ideal as an introduction and as a quick reference, Key Concepts in Critical Management Studies explores the essential concepts used within the field today. Specially edited and …