Sökt på: Böcker av Nigel F. Piercy
totalt 14 träffar
Oxford Handbook of Strategic Sales and Sales Management
The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is …
The Management Implications of New Information Technology
This book, originally published in 1984, established the need for a strategic managerial response to the new technology, which relies on an understanding of the real effects of …
Strategic Customer Management
A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. Traditional concepts of sales …
Market-Led Strategic Change
Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process …
Management Information Systems: The Technology Challenge
This book, originally published in 1984, established the need for a strategic managerial response to the new technology, which relies on an understanding of the real effects of …
Strategic Customer Management
A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. Traditional concepts of sales …
Oxford Handbook of Strategic Sales and Sales Management
The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is …
Management Implications of New Information Technology
This book, originally published in 1984, established the need for a strategic managerial response to the new technology, which relies on an understanding of the real effects of …
Tales from the Marketplace
'Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal' is a highly innovative approach to building an understanding of the realities of market-led strategic …
The Oxford Handbook of Strategic Sales and Sales Management
The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is …
Total Integrated Marketing
Management Information Systems: The Technology Challenge
This book, originally published in 1984, established the need for a strategic managerial response to the new technology, which relies on an understanding of the real effects of …