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Sökt på: Böcker av Nicholas Jackson O'Shaughnessy
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totalt 3 träffar
Selling Hitler
häftad,
2021,
Engelska,
ISBN 9781787384927
Hitler was one of the few politicians who understood that persuasion was everything, deployed to anchor an entire regime in the confections of imagery, rhetoric and dramaturgy. The …
Från
225 kr
The Marketing Power of Emotion
inbunden,
2003,
Engelska,
ISBN 9780195150568
How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. This book …
The Phenomenon of Political Marketing
häftad,
1990,
Engelska,
ISBN 9781349103546
This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions …