Filter
Sökt på: Böcker av Nga-Ki Mavis Ho
Filter
totalt 2 träffar
Appraisal and the Transcreation of Marketing Texts
E-bok,
2024,
Engelska,
ISBN 9781000984002
This book contributes to growing debates on transcreation, applying an appraisal framework to texts from luxury brands in Chinese and English to reveal new insights into marketing …
Appraisal and the Transcreation of Marketing Texts
inbunden,
2024,
Engelska,
ISBN 9781032269337
This book contributes to growing debates on transcreation, applying an appraisal framework to texts from luxury brands in Chinese and English to reveal new insights into marketing …