Sökt på: Böcker av Naresh K. Malhotra
totalt 40 träffar
Marketing Research: An Applied Orientation, Global Edition
For undergraduate and graduate courses in marketing research. With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction …
Marketing Accountability for Marketing and Non-Marketing Outcomes
This latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomes is divided in three parts: (1) measures of firm performance, …
Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in …
Brand Meaning Management
Establishing, expanding and leveraging brand meaning is critically important yet exceedingly complex. Successful brand meaning management is foundational to both brand …
God Is Calling You
God has a unique calling for every individual that fits His special plan and purpose for your life. This calling is the way you are to live on the earth and encompasses all your …
Essentials Of Marketing Research
This new book offers all the authority of Naresh Malhotra's best-selling Marketing Research title combined with lots of European examples and a clear focus on helping students to …
Review of Marketing Research
"e;The Review of Marketing Research"e; series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars. Unlike other research …
Artificial Intelligence in Marketing
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is …
Qualitative Consumer Research
In spite of, and because of, the attention recently paid to “big data” and the huge amount quantitative data available from online and point of sale transactions, qualitative and …
Innovation and Strategy
Innovation is the process of value creation through use of relevant knowledge, capabilities and resources for conversion of ideas into new products, processes and practices, and …
God Is Calling You
God has a unique calling for every individual that fits His special plan and purpose for your life. This calling is the way you are to live on the earth and encompasses all your …
Customer Relationship Marketing: Theoretical And Managerial Perspectives
'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.'Dr Linda …