Sökt på: Böcker av Milton Kotler
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Winning Global Markets
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling …
Market Your Way to Growth
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, …
Final Impressions
Interesting short stories of people great and small who succeeded or failed in their efforts to influence U, S, public policy and those who fostered literature and the arts
Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing
The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the …
Neighborhood Government
At a time of intense urban civil unrest in the United States, this classic text by Milton Kotler was the first to forcefully demonstrate how governance on the neighborhood level …
Weaponized Marketing
Because Islamic jihad wins through marketing, Weaponized Marketing proposes to fight back with this marketing battle plan that uses the techniques that built the world’s leading …
Peace with China?
How and why was the course of America's relationship to Asia changed? What are the prospects for detente with the People's Republic of China? How might the new course affect …