Sökt på: Böcker av Keith Goffin
totalt 6 träffar
Innovation Management
This successful textbook offers a highly readable text alongside an engaging mix of theory, case studies and pedagogical features. Covering both managerial and strategic elements …
Innovationsmanagement
Innovation Management
The new edition of this highly successful textbook draws on the authors' extensive industry experience and academic research to provide a concise and practical approach to …
Innovative Growth
Business-wide innovation is the definitive way to grow. Yet, how to achieve this remains elusive for so many businesses. Learn how to make innovation happen. Most innovation books …
Innovation Management
The new edition of this highly successful textbook draws on the authors’ extensive industry experience and academic research to provide a concise and practical approach to …
Hidden Needs
Zu viele Firmen entwickeln auch heute noch am Markt vorbei, weil sie durch klassische Marktforschung die "versteckten Bedürfnisse" ihrer Kunden nicht bestimmen können. Diese …