Sökt på: Böcker av Jacob Goldenberg
totalt 7 träffar
Resistance to Innovation
Every year, about 25,000 new products are introduced in the United States. Most of these products fail - at considerable expense to the companies that produce them. Such failures …
Cracking the Ad Code
Do you need to produce successful creative ideas in advertising? If so, then you need this book. For the first time, the secret of inventing new creative campaigns is unlocked, and …
Creativity in Product Innovation
Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain ‘regularities’ in product development are …
Creativity in Product Innovation
Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain ‘regularities’ in product development are …
Creativity in Product Innovation
Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain 'regularities' in product development are …
Resistance to Innovation
Every year, about 25,000 new products are introduced in the United States. Most of these products fail-at considerable expense to the companies that produce them. Such failures are …
Inside the Box: A Proven System of Creativity for Breakthrough Results
"The 'inside-the-box approach' can reveal key opportunities for innovation that are hiding in plain sight" (Daniel H. Pink, author of Drive).The traditional attitude toward …