Sökt på: Böcker av Ian Chaston
totalt 23 träffar
The Technological Entrepreneur’s Playbook
Most texts, university courses and corporate training program have the start point in the entrepreneurial process being the identification of new market opportunities thereby …
Public Sector Reformation
Reductions in public sector spending mean voters will face a period of austerity, higher taxes and declining availability of public sector services. Prevailing public sector …
Public Sector Reformation
Reductions in public sector spending mean voters will face a period of austerity, higher taxes and declining availability of public sector services. Prevailing public sector …
Technological Entrepreneurship
This comprehensive book responds to the growing demand to study entrepreneurship as a key driver of innovation and competitive advantage. Challenging the existing idea that …
Technological Entrepreneurship
This comprehensive book responds to the growing demand to study entrepreneurship as a key driver of innovation and competitive advantage. Challenging the existing idea that …
Entrepreneurial Marketing
Written by a pioneer of the discipline, this core textbook provides students with a range of tools and techniques to identify and explore entrepreneurial opportunities. Marrying …
Entrepreneurial Marketing
Written by a pioneer of the discipline, this core textbook provides students with a range of tools and techniques to identify and explore entrepreneurial opportunities. Marrying …
Public Sector Management
Public sector organizations are facing unprecedented problems due to the influence of population ageing, globalisation and the public deficit crisis facing developed nation …
ENTREPRENEURIAL MARKETING: COMPETING BY CHALLENGING CONVENTION
The success of such individuals as Bill Gates, Richard Branson, Anita Roddick is based upon the simple principle of understanding how other organizations operate in the mark et - …
Boomer Marketing
Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of marketing spend is focused on …
Public Sector Reformation
Reductions in public sector spending mean voters will face a period of austerity, higher taxes and declining availability of public sector services. Prevailing public sector …
Entrepreneurial management in small firms
Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by …