Sökt på: Böcker av Hans Ruediger Kaufmann
totalt 9 träffar
Exploring the Power of Electronic Word-of-Mouth in the Services Industry
User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption …
Handbook of Research on Consumerism in Business and Marketing
The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their …
Handbook of Research on Contemporary Consumerism
Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry.The Handbook of Research on Contemporary Consumerism …
Exploring the Power of Electronic Word-of-Mouth in the Services Industry
User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption …
Encouraging Participative Consumerism Through Evolutionary Digital Marketing
Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can …
Customer-Centric Marketing Strategies
As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organisations to implement effective customer centric policies. …
Consumption Culture in Europe
Although studies indicate the assumption of one single European market, other research emphasises European countries have distinct market identities. Meanwhile, as individual …
Handbook of Research on Managing and Influencing Consumer Behavior
In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known …