Sökt på: Böcker av Gerard Hastings
totalt 17 träffar
The SAGE Handbook of Social Marketing
For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It …
SAGE Handbook of Social Marketing
For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It …
Social Marketing
Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from …
Hyperconsumption
Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation, business has become manipulative, divisive and …
Marketing social
Cet ouvrage pratique et pédagogique, illustré par des exemples concrets de campagnes et de projets menés par Santé publique France, propose de présenter le marketing social et d’en …
Marketing social
Qu’est-ce que le marketing social ? Fruit de la collaboration entre chercheurs et experts, cet ouvrage combine des éléments théoriques et des conseils pratiques à des exemples de …
Childhood Obesity
The consequences of childhood obesity are serious and far reaching, with both physical and psychological components that add to its complexity. Childhood Obesity: Contemporary …
Social Marketing
Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from …
Marketing Matrix
In the hands of the corporate sector, marketing has turned us into spoilt, consumption-obsessed children who are simultaneously wrecking our bodies, psyches and planet. Given the …
Childhood Obesity
The consequences of childhood obesity are serious and far reaching, with both physical and psychological components that add to its complexity. Childhood Obesity: Contemporary …
Social Marketing
This book explains the principles of social marketing and examines the implications of using techniques devised on Wall Street to further social and health goals. Naomi Kein, Joel …
Social Marketing
Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from …