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Sökt på: Böcker av Gerald Zaltman
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totalt 6 träffar
Consumer Behaviour
inbunden,
1979,
Engelska,
ISBN 9780471981268
Marketing Metaphoria
E-bok,
2008,
Engelska,
ISBN 9781422147979
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about …
Marketing Metaphoria
klotband,
2008,
Engelska,
ISBN 9781422121153
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about …
Marketing Scientific And Technical Information
inbunden,
1979,
Engelska,
ISBN 9780891583974
Readings in Consumer Behaviour
häftad,
1979,
Engelska,
ISBN 9780471030218
How Customers Think
klotband,
2003,
Engelska,
ISBN 9781578518265
How to unlock the hidden 95 per cent of the customer's mind that traditional marketing methods have never reached. This title provides practical synthesis of the cognitive …