Sökt på: Böcker av Frances Brassington
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Essentials of Marketing
Help your students grasp the principles of marketing with this concise text. Essentials of Marketing, 3rd edition, combines theory and practice to equip your students with the …
Principles of Marketing
An introduction to marketing from a European perspective, this work explains the fundamental concepts and theories of marketing and demonstrates their application through a wealth …
Principles of Marketing, VangoNotes Audio Study Guide
Essentials of Marketing with MyMarketingLab
Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning …
Principles of Marketing, VangoNotes Audio Study Guide, Individual Chapter
Principles of Marketing Student Access Card
This textbook presents an introduction to marketing. It explains all the fundamental concepts and theories of marketing and demonstrates their application through a wealth of …
Essentials of Marketing
Learn the theory and practice of modern marketing with this concise and dependable text. Essentials of Marketing, 3rd edition,by Frances Brassington and Stephen Pettitt, combines …