Sökt på: Böcker av Eric E. Haley
totalt 4 träffar
Readings in Advertising, Society, and Consumer Culture
This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the …
Using Qualitative Research in Advertising
This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a …
Readings in Advertising, Society, and Consumer Culture
This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the …
Readings in Advertising, Society, and Consumer Culture
This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the …