Sökt på: Böcker av Don Peppers
totalt 18 träffar
The ABM Effect
Customer Data Integration
"e;Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build …
Rules to Break and Laws to Follow
Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism "e;A fascinating, highly readable synthesis of business principles, …
Customer Data Integration
"Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our …
Next-Level Content Marketing: Advanced Tactics for Today's Content Marketers
This book is a diagnosis and prescription for static, ineffective content. It is a challenge to all content creators to take content marketing to a higher level. Today
Managing Customer Experience and Relationships
Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer …
Life's A Pitch...Then You Buy
Learn How To Get Everything You Want And More In The Ultimate Book On The Not-So-Gentle Art Of Persuasion From Don Peppers, Pitchman Extraordinaire And Author Of The One-To-One …
Do You Want to Keep Your Customers Forever?
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, …
Managing Customer Relationships
In today s competitive marketplace, customer relationship management is critical to a company s profitability and long-term success. To become more customer focused, skilled …
Managing Customer Experience and Relationships
Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer …
Managing Customer Experience and Relationships
Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer …
Extreme Trust
How companies can stay competitive in a world of total transparency. With their first book, 1993's The One-to-One Future, Don Peppers and Martha Rogers introduced the idea of …