Sökt på: Böcker av D.G. Brian Jones
totalt 9 träffar
Pioneers in Marketing
Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An …
Historical Research in Marketing Management
This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Despite the crucial role …
Foundations of Marketing Thought
The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of …
Pioneers in Marketing
Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An …
Foundations of Marketing Thought
The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of …
The Routledge Companion to Marketing History
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in …
Foundations of Marketing Thought
The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of …
Routledge Companion to Marketing History
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in …
Routledge Companion to Marketing History
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in …