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Sökt på: Böcker av Amir Heiman
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Marketing For Economists And Life Scientists: Viewing Marketing Tools As Informative And Risk Reduction/demand Enhancing
inbunden,
2025,
Engelska,
ISBN 9789813145665
Marketing for Economists and Life Scientists presents a new perspective on marketing, i.e., viewing it as a mechanism to reduce pre-purchase risks. Since products are designed, …
Adoption of Innovations
häftad,
2022,
Engelska,
ISBN 9781638280200
Adoption of Innovations reviews the Bass model and its new generation extensions as well as the alternative approach – the threshold model, which analyzes an individual’s decision …