Sökt på: Böcker av Albert N. Greco
totalt 25 träffar
Changing World of Publishing
This issue represents a broad synopsis of the past, present, and future of electronic publishing. The contributors explore the opportunities and challenges related to this new …
The Strategic Marketing of Science, Technology, and Medical Journals
This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000. This period has witnessed …
The Changing World of Publishing
This issue represents a broad synopsis of the past, present, and future of electronic publishing. The contributors explore the opportunities and challenges related to this new …
College Textbook Publishing Industry in the U.S. 2000-2022
This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an …
The Culture and Commerce of Publishing in the 21st Century
Is publishing a cultural or commercial endeavor? Drawing on extensive data sets and applying the theoretical tools of both sociology and economics, The Culture and Commerce of …
Growth of the Scholarly Publishing Industry in the U.S.
This book analyzes the dynamic growth of the scholarly publishing industry in the United States during 1939-1946, a critical period in the business history of scholarly …
Media Economics
Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the …
Business of Scholarly Publishing
The financial, technological, and institutional challenges facing scholarly presses are more critical now than they have ever been. Sales channels have narrowed, costs have risen, …
The Marketing of World War II in the US, 1939-1946
From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, …
The Economics of the Publishing and Information Industries
Books, scholarly journals, business information, and professional information play a pivotal role in the political, social, economic, scientific, and intellectual life of nations. …
The Growth of the Scholarly Publishing Industry in the U.S.
This book analyzes the dynamic growth of the scholarly publishing industry in the United States during 1939-1946, a critical period in the business history of scholarly …
Book Publishing Industry
The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of …