Sökt på: Böcker av Alan R. Andreasen
totalt 5 träffar
Marketing Research That Won't Break the Bank
Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider …
Ethics in Social Marketing
Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An …
Marketing Social Change
This important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by applying marketing techniques and …
Ethics in Social Marketing
Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An …
Social Marketing in the 21st Century
"This is a brilliant explanation of how social marketing can address upstream issues... As the author points out, too often people think of the downstream applications of social …