Sökt på: Böcker från förlaget kogan page
totalt 966 träffar
Artificial Intelligence for HR
Artificial intelligence is changing the world of work. How can HR professionals understand the variety of opportunities AI has created for the HR function and how best to implement …
Key Account Management
An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on …
Digital Marketing Strategy
Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing …
Nine Types of Leader
SHORTLISTED: Business Book Awards 2022 - LeadershipFind out what makes great leaders tick, learn what it takes to be credible and read about the things that they'd do differently …
The Sustainable Business Handbook
SHORTLISTED: Project Syndicate 2023 - Sustainability Book Award WINNER: Business Book Awards 2023 - Change & Sustainability Category The case for business sustainability has …
Digital Marketing Handbook
Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising. …
How to Write Effective Business English
Unlearn bad habits, sharpen your emails and improve your written communication throughout your business with How to Write Effective Business English. An easy-to-follow guide on how …
Audio Branding
Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the …
Fashion Logistics
Retailers are being advised to review their supply chains in a bid to accelerate their speed to market. Fashion Logistics assesses the growth and changes in the industry as well as …
Appreciative Inquiry for Change Management
Appreciative Inquiry (AI) is a widely recognised process for engaging people in organizational development and change management. Based on conversational practice, it is a …
Planning and Managing Public Relations Campaigns
Taking a PR campaign from planning to implementation can seem overwhelming. This book provides a blueprint for success and is widely regarded as one of the best 'how-to' guides …
Sustainable Advertising
Sustainable Advertising is a manifesto for the world's advertising industry, a case for change globally: 'to change the way we work and to change the work we make'. This is the …