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Business Economics brings together three authors with extensive experience in teaching both business and economics students. The text provides a clear and easy-to-read guide to the …
This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry focusing strongly on customer …
Develop your entrepreneurial capacity through imagination, creativity and design. Entrepreneurship has many meanings around the world, but there are overriding themes that unite …
Indoor and outdoor activities for children aged 4-9 years. Ideal for one-off and topic-based activities ? whatever the weather. Children are fascinated by the weather and this book …
Developed using extensive lecturer and student feedback, International Business and Management acknowledges recent changes in course emphasis and presents an integrated treatment …
In economics the dominant framework for exploring the structure of market economies is provided by the neoclassical school of thought. This text aims to show how neoclassical …
Leadership & Management: Theory & Practice, 8e presents the current theory, research and practical application of management and leadership concepts in everyday language and in a …
Readings in Microeconomics is principally a selection of significant contributions to the field of Microeconomics and the articles have been selected for their readability and for …