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This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators. The text has been updated …
When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts …
Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical …
The roots of strategic communication lie in public relations, which has been a well-established concept in countries around the globe for more than 100 years. In the United …
This new edition of The SAGE Handbook of International Corporate and Public Affairs builds on the success of the first edition (2005) by comprehensively updating and enhancing the …
Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, …
This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by …
Crisis communication is a rapidly evolving field which is producing an increasing amount of research globally. The study of crisis communication is of interest to scholars and …