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Now in its sixth edition, this book provides engaging, practice-oriented case studies analyzing communication professionals’ crisis preparation and responses, illustrating key …
This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the books Public Relations Theory and …
The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public …
Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent …
The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its …
With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an …
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research …
This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the …
Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes …
This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, …