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'Everything you need to succeed with parents, community leaders, employees, and more can be found in this book. Moore's lifetime experience comes through with clear, no-nonsense …
Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, …
"This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also." - Robbie …
An unparalleled guide to the theory and practice of public relationsReflecting advances in theory, research, and application in the discipline since the publication of the Handbook …
Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the …
Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the …
'When the next generation of public affairs practitioners look back to the beginning of the 21st century they will recognise the Handbook of Public Affairs as the cornerstone text …
Increase public confidence and support for your school through effective communications! Administrators will find that this updated edition of the bestseller is packed with …
NEW IN PAPERBACK! `This handbook provides a comprehensive examination and review of the theory, academic research, and professional practices of the public relations discipline. …
The nature of the communicator's job has shifted dramatically in the last decade. While communicators still prepare speeches, press releases, and articles for corporate magazines, …