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Understand the economic, cultural, and enterprise issues facing the Arab countries of the Middle East!Jordan is playing a vital role in the economic and political transformation of …
The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the …
In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the …
Learn how to strategically execute public relations assignments! In Using Public Relations Strategies to Promote Your Nonprofit Organization, you will explore an easy-to-follow …
This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the …
This unique publication deals exclusively with current media management issues. It fills a void in the current literature and provides an outlet for a growing number of media …
This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) …
Discover the marketing basics to draw new membersand more fundsto your church!Though more and more religious organizations increasingly attempt to use marketing techniques to …
This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, …
This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and …