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AN INSTANT NEW YORK TIMES BESTSELLER'A lively read that provides a practical step-by-step guide to founding a business.' The Financial Times It's time to leapfrog the only hurdle …
Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually …
The unspoken rules and unquestioned assumptions that make up corporate culture are so well hidden that, once we become insiders, we stop noticing them. But our shared language – …
Finding Insight delves into the essential yet often misunderstood process of insight discovery. This valuable guide is for anyone seeking to comprehend the motivations behind human …
Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer. Responsible …
As a scientist or engineer, do you find the concept of marketing your work daunting? Are you struggling to get your scientific breakthrough the attention and success it …
Understanding and applying marketing research is essential for marketing students. It provides knowledge of consumers, the product lifecycle and perspectives of employees, …