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One of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes. Companies that fail to …
This book presents techniques for determining uncertainties in numerical solutions with applications in the fields of business administration, civil engineering, and economics, …
This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and …
This textbook takes a theoretically informed and practice-based approach to strategic human resource management (HRM) and employment relations (ER). The book follows a unique …
This open access book is an outcome of several years of research, practice, and teaching experience of the authors on the challenges that underpin the successful switch to services …
This is the second edition of the undergraduate textbook 'Social Media Management' which extends the original edition's scope beyond the business angle. The textbook continues with …
This new 4th edition offers an introduction to optimal control theory and its diverse applications in management science and economics. It introduces students to the concept of the …
This book on corporate finance systemically integrates firms' approach toward the market, the value fundamentals of investors, and the pricing dynamics of financial markets. The …
This book outlines risk management theory systematically and comprehensively while distinguishing it from academic fields such as insurance theory. In addition, the book builds a …
This is the third edition of a textbook that has been used in a number of undergraduate courses and covers the standard models and techniques used in decision-making in …