Management
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Management Control is the process by which managers at all hierarchical levels ensure that their strategic intentions are realized. This requires a management control system that …
This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact …
This book offers fresh impulses from different industries on how to deal with innovation processes. Authors from different backgrounds, such as artificial intelligence, mechanical …
This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to …
This book offers a comprehensive overview of failure in business, management and consulting. It features contributions by experts from diverse fields, who share unique insights …
This book provides readers with a comprehensive guide to other cultures – the often-unfamiliar ways that people from other cultures think, speak and act. As such, it helps readers …
This handbook offers a comprehensive overview of the most important and fundamental elements for the management of team sports organisations. It is intended to meet the needs of …
This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings …
This book helps marketing decision makers in allocating their budget to diverse communication channels and different business units in an ROI-optimal way, and to adapt it in an …
Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of …