Försäljning & marknadsföring
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Across communication industries, women face barriers and a Catch-22 situation at all organisational levels and suffer from cultural masculinities. Offering a systematic overview of …
As one of the key thinkers of social theory, public relations scholars have repeatedly turned to Habermas’ work. This book systematically reviews the body of public relations and …
The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling …
This book is an evidence-based approach to handling common, extreme crises. Extreme crises involve strong moral outrage; moral outrage creates situations where traditional crisis …
Strategic communication is a pre-requisite for the achievement of organisational goals, and an effective strategic communication plan is vital for organisational success. However, …
The book argues that the Palestinian response to the challenge of promoting their cause is to extend their repertoire of public relations communication tactics. It explores the …
Animal Suffering and Public Relations conducts an ethical assessment of public relations, mainly persuasive communication and lobbying, as deployed by some of the main businesses …