Försäljning & marknadsföring

*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field of study that synthesizes diverse …

BUSINESS SUCCESS STARTS WITH LEAD GENERATION The first step towards gaining customers, increasing profit, driving growth, and attracting investors is your ability to secure warm …

Sätt dig in i SEO: En omfattande guide för nybörjare och marknadschefer. Är du intresserad av att lära dig mer om SEO, eller Sökmotoroptimering, och hur det kan skapa mervärde för …

Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software …

This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators. The text has been updated …

In an age of unlimited data and research, why do more than 50 percent of new products fail to meet expectations? It boils down to a lack of customer insight. The revolutionary …

Strategy, an ancient pursuit, has evolved through the centuries and in today's business environment applies to all organizations, across all sectors and geographies. The …

This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter …

Interviewing people is a skill that most researchers assume they already possess. But not everyone knows how to ask questions well. Expert researcher Steve Portigal updates his …

From the Wall Street Journal’s Tripp Mickle, the dramatic, untold story inside Apple after the passing of Steve Jobs by following his top lieutenants—Jony Ive, the …