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The global, go-to guide that started the Value Selling Revolution—now updated for today’s market“Value” is about more than just price. Good salespeople understand that and know …
How to leverage podcast guesting to elevate yourself as a thought leader, generate more revenue, and promote your business—all for little to no costThe explosion of social media, …
From the “godfather of content marketing”—this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, …
A proven prescription for effective communication that will empower health professionals to deliver the highest quality care-from the Academy of Communication in …
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the …
Master the process of effectively marketing alternative investments—a critical but overlooked aspect of ensuring fund successInvestment funds with great performance and potential …
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in …
An ad tech exec at Hearst reveals the next generation of marketing—and provides the insight you need to use it to beat the competition The Native Advertising Advantage reveals why …
Grewal/Levy Marketing 7e was designed to show today’s social and digital student how marketing adds value and how firms maintain and rely on value for establishing lasting …
Drive revenue and grow your business by using the powerful concept of scarcity“Hurry, limited quantities available!”“Act now, time is running out!” “Limit of one per …