Försäljning & marknadsföring
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Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and …
This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely …
This book explores the ways in which the environmental factor of advertising can influence children’s food choice and health status, and how it contributes to the significant …
This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between …
This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to successfully face the …
How does the art market choose its winners, thereby also deciding what millions of visitors to galleries and museums will view, year after year? Whereas art historical writing and …
This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher …
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market …
Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-profile scandals have knocked …
This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. …