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Learn Marketing YOUR Way with MKTG and MindTap! MKTG?s easy-reference, paperback textbook presents course content through visually engaging chapters. Read or listen to your …
Learn your Consumer Behavior course YOUR Way with CB! CB's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review …
Place yourself in the midst of today's fast-paced exhilarating world of advertising with O'Guinn/Allen/Semenik/Close's ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful …
Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know …
Created through a "student-tested, faculty-approved" review process with students and faculty, MM4 is an engaging and accessible solution to accommodate the diverse lifestyles of …
Through ongoing research into students? workflows and preferences, Ingram/LaForge/Avila/Schwepker/William's SELL, 6th Edition from 4LTR Press offers multiple options including an …