Ekonomi & Management

NEWLY EDITED VERSION: I have always led a life of self-reflection. I have always questioned, queried, quizzed. This book is a collection of business advice that I have come to …

Supply chain management og marketing er en ny, praksisnær lærebog om forsyningskæden, der gennemgår optimeringsmuligheder både upstream og downstream i forsyningskæden. Læseren …

This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program …

The political decisions made by the founding fathers were crucial to the success of the early republic. But the economic decisions they made were just as pivotal, ensuring the …

Gamification is the use of game play mechanics for non-game applications (also known as "e;funware"e;), particularly consumer-oriented web and mobile sites, in order to …

This book explores the interdisciplinary and transdisciplinary fields of energy systems, occupant behavior, thermal comfort, air quality and economic modelling across levels of …

The concept of open innovation has become increasingly popular in the management and policy literature on technology and innovation. However, despite the large volume of empirical …

This book investigates how technology and innovation policies in contemporary China are impacted by collaboration and conflicts between different classes and interests in a world …