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The purpose of this textbook is to simulate the product development experience of a buyer or product developer while exposing students to the principles, concepts, knowledge, and …
“This book provides a fresh approach to building a fashion business. I believe that both academics and startup businesses would find this book useful.” Karen Edwards, University of …
Furniture Marketing, 2nd Edition, contains an overview of how furniture products are developed, marketed, and presented to targeted retailers and consumers. Bennington focuses on …
Many fashion students aspire to open a retail store of their own, but the idea of starting their own business can be quite daunting. Entrepreneurship in Action: A Retail Store …
Retail Advertising and Promotion explores how today’s retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising …
Fashion Branding Unraveled, Second Edition explains the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step …
Profitability determines the success of every retail business and manufacturer. As a fashion industry consultant and instructor of retail mathematics, Steven Lindner has developed …
This comprehensive text focuses on the fashion segment of the retail industry. It begins with a broad overview of fashion retailing, then focuses on on-site and off-site …
The recipe for profitability is presented in Merchandise Planning Workbook. Focusing on the development of a 6-month merchandise plan, the text explains how to use Excel 2007 as a …
This text is designed for use in a buying course with a heavy math emphasis. The book first presents merchandising concepts in a simple, understandable way and shows students how …