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The purpose of this textbook is to simulate the product development experience of a buyer or product developer while exposing students to the principles, concepts, knowledge, and …
"This is a useful step-by-step guide for starting your own apparel boutique or online business." Marissa Zorola, University of North Texas, US Written by entrepreneurs, for …
“This book provides a fresh approach to building a fashion business. I believe that both academics and startup businesses would find this book useful.” Karen Edwards, University of …
The manufacturing and distribution of textiles and apparel products is a truly global industry, making it crucial to understand current political, social, and economic developments …
As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management …
Fashion Fibers: Designing for Sustainability is an accessible reference tool for fashion students and designers who want to learn how to make decisions to enhance the …
Furniture Marketing, 2nd Edition, contains an overview of how furniture products are developed, marketed, and presented to targeted retailers and consumers. Bennington focuses on …
Retail Advertising and Promotion explores how today’s retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising …