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How Transformative Innovations Shaped the Rise of Nations
Over the last 2,000 years, critical innovations have transformed small regions into global powers. But these powers have faded when they did not embrace the next big innovation. …
Unrelenting Innovation
The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case …
Who's to Say?
Effective Advertising
Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing!"Tellis has done a remarkable job. He has brought together an …
Excuse Your Excuses
When will today be THE day you decide to live? What will it take for you to be the person you want to be? Only you can answer that question. However, allow the wisdom and …
Stuttering Meets Sterotype, Stigma, and Discrimination
More than a century of research has sought to identify the causes of stuttering, describe its nature, and enhance its clinical treatment. By contrast, studies directly focused upon …
Once Around the Bases
Once Around the Bases is a collection of per sonal reminiscences of men whose dream was realised. There a re approximately 150men living today whose baseball career c onsisted of …
Always Be the Light
This book is the second of Dr. Deven's 'Bright Future' book series for children. The words will empower children to be their own cheerleaders and teach them how to deflect the …
The SAGE Handbook of Advertising
'In this era of 'snackable' content which satisfies only in the moment, it's great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references …
American Recovery & Reinvestment Act
On 13 February 2009, both the House and Senate passed the conference version of H.R. 1, the American Recovery and Reinvestment Act of 2009 (ARRA). The primary purposes of the ARRA …