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Consumer Behavior - Classical and Contemporary perspectives
Consumer Behavior: Classical and Contemporary Perspectives provides a basic understanding of the subject of consumer behavior. A better understanding in terms of why and how people …
Consumer Behavior
The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world …
Advanced Introduction to Consumer Behavior Analysis
Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world's leading scholars. Designed …
Contemporary Marketing and Consumer Behavior
Scholarly and extensively footnoted, the book is meant to be used as a sourcebook for anthropological research. . . . The book's primary audience should be marketing and …
Spent: Sex, Evolution, and Consumer Behavior
A leading evolutionary psychologist probes the unconscious instincts behind American consumer culture Illuminating the hidden reasons for why we buy what we do, Spent applies …
Consumer Behavior: Buying, Having, and Being, Global Edition
For consumer behaviour courses. A #1 best-selling text for consumer behaviour courses, Solomon’s Consumer Behavior: Buying, Having, and Being covers what happens before, during, …
Consumer Behavior: Buying, Having, and Being, Global Edition + MyLab Marketing with Pearson eText (Package)
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to …
Consumer Behavior, Global Edition
For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the …
Consumer Behavior, International Edition
CONSUMER BEHAVIOR, 6E, International Edition combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on …
Consumer Behavior: Science and Practice, International Edition
This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and …
Consumer Behavior Change and Data Analytics in the Socio-Digital Era
The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting …
Online Consumer Behavior
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act …