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Consumer Behavior
The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world …
Consumer Behaviour
The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical …
The Comprehension and Miscomprehension of Print Communication
First Published in 1987. To writers and visualizers, this study sets a range of expectations for comprehension and miscomprehension—pointing the finger of caution that even what …
Kundenzufriedenheit
Renommierte Wissenschaftler und Praktiker widmen sich in diesem Herausgeberband den Grundlagen, den Instrumenten zur Messung sowie zentralen Instrumenten des Managements von …
Comprehension and Miscomprehension of Print Communication
First Published in 1987. To writers and visualizers, this study sets a range of expectations for comprehension and miscomprehension-pointing the finger of caution that even what …