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Brand Sense
pocket,
2010,
Engelsk,
ISBN 9780749460570
That gratifying new car smell is actually a manufactured "new car" aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has …
Brandwashed
pocket,
2012,
Engelsk,
ISBN 9780749465049
Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he …