Søkt på: Bøker av Martin Lindstrom
totalt 18 treff
Buyology: Truth and Lies about Why We Buy
NEW YORK TIMES BESTSELLER - "A fascinating look at how consumers perceive logos, ads, commercials, brands, and products."--Time How much do we know about why we buy? What truly …
Ministry of Common Sense
A humorous yet practical five-step guide to ridding ourselves-and our companies-of the bureaucratic bottlenecks and red tape that plague every office
Brand Sense
That gratifying new car smell is actually a manufactured "new car" aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has …
Small data; de små spor der afslører store trends
Brandingeksperten Martin Lindstrom, den moderne marketings Sherlock Holmes, har et blik for de detaljer, vi andre ikke bemærker. Han zoomer ind i stedet for ud og viser, hvordan …
The Ministry of Common Sense
Where's the common sense? During the COVID-19 pandemic, the TSA is allowing passengers to board planes with unlimited amounts of hand sanitizer, while maintaining its 3.4-ounce …
Brand Sense: Sensory Secrets Behind the Stuff We Buy
The definitive book on sensory branding, shows how companies appeal to consumers' five senses to sell products.Did you know that the gratifying smell that accompanies the purchase …
Small Data
The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book"Small Data presents a behind-the-scenes look at …
The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate Bs
WALL STREET JOURNAL Bestseller A humorous yet practical five-step guide to ridding ourselves--and our companies--of bureaucratic bottlenecks and red tape During the COVID-19 …
Sweden’s Pandemic Experiment
This book considers Sweden’s pandemic management which differed so significantly from much of the rest of the world: it provoked intense and wide-reaching interest, curiosity and …
All that's mine I carry with me
All that’s mine I carry with meEarly life disease and adult health in Sweden during 250 yearsThe aim of this doctoral thesis is to study early life exposures in relation to adult …
Brandwashed
Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he …