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An Instructor's Manual to H2H Marketing Case Studies
innbundet,
2024,
Engelsk,
ISBN 9783031490040
This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion …
H2H Marketing
innbundet,
2023,
Engelsk,
ISBN 9783031223921
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and …