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An Instructor's Manual to H2H Marketing Case Studies
This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion …
Marketing Case Studies in Emerging Markets
There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed economies. However, these markets have a diverse consumer base …
Sustainable Transformation Strategy
This casebook demonstrates how companies can design and execute corporate sustainability strategies into their overall business strategy to achieve sustainable transformation. It …
Social Marketing and Sustainable Development Goals (SDGs)
This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically …
Responsible Consumption and Sustainability
This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on …
Building Trust in Startup Communication
This open access book explores the intriguing narrative of Nikola Corporation's startup journey in this insightful case study, examining its rapid ascent and subsequent decline …
H2H Marketing
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and …
Family Business Cases
This book provides insights into family businesses in the United Arab Emirates (UAE) using a unique collection of case studies that help gain a comprehensive understanding of UAE …
Business Cases in Organisation Behaviour and HRM
This book provides perspectives on various dimensions of organizational behavior (OB) and human resource management (HRM) in an ever-changing world. The world has been experiencing …
Marketing Cases from Emerging Multinational Enterprises (eMNEs)
Globalization has changed the world economic picture and emerging markets have developed very fast. Several multinational companies from emerging markets came to world arena and …
Impacts of COVID-19 on Supply Chains
This book examines the effects of the pandemic on supply chains and consequent adjustments made by companies to cope with these effects. This research sheds light on the challenges …