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Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
heftet,
2015,
Engelsk,
ISBN 9783642436765
In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in …
Enabling Mobilities
heftet,
2019,
Engelsk,
ISBN 9783030195809
This book investigates how established transport planning tools can evolve to understand and plan for the ever-changing contemporary mobilities that influence the opportunities …