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totalt 12 treff
Services Marketing: Integrating Customer Service Across the Firm 4e
Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for …
Services Marketing: Integrating Customer Focus Across the Firm
European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European …
EBK: Services Marketing: Integrating Customer Service Across the Firm 4e
Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for …
Services Marketing ISE
Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and …
Services Marketing: Integrating Customer Focus Across the Firm
Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and …
Services Marketing: Integrating Customer Focus Across the Firm ISE
Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the …
Services Marketing: Integrating Customer Focus Across the Firm ISE
Services Marketing
Services Marketing, 6/e, is written for students and businesspeople who recognise the vital role that services play in the economy and its future. The advanced economies of the …
Profiting From Services and Solutions
Designed for executives of companies that manufacture or sellproducts and students in an MBA program, this book outlinesthe challenges of launching a service and solutions …
Driving Customer Equity
Services will dominate our GNP in the new millennium, and in the service economy the customer is king. Brands will continue to be important, but the most important challenge facing …
Delivering Quality Service
Excellence in customer service is the hallmark of success in service industries and among manufacturers of products that require reliable service. But what exactly is excellent …
Services Marketing
Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on …