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Creative Problem Solving for Managers
Stimulating and developing the creative potential of all members of an organisation is widely seen as contributing to performance and results. This prestigious textbook provides a …
Fundamental Themes in Clinical Supervision
Clinical supervision has been available to nurses for over a decade. This book, edited by leading practitioners in the field, looks at how clinical supervision has developed during …
Absolute Essentials of Strategic Marketing
Strategic marketing is a complex topic, and this short-form textbook illuminates its fundamental elements to provide a bird’s-eye view of the field for students of marketing …
Absolute Essentials of Creative Thinking and Problem Solving
This concise textbook provides a comprehensive and clear overview of the theory and practice of creative problem solving from a management perspective.The book works step by step …
Ten Naughty Stories
The Informed Student Guide to Marketing
The Informed Student Guide to Marketing has been compiled by a team of recognized marketing experts to equip students with everything they need to know about marketing. The guide …
Creative Problem Solving for Managers
This refreshing new edition of Creative Problem Solving for Managers provides the most up-to-date and extensive introduction to the ideas and skills of solving problems creatively …
The Felucca Ride
From Vegas, gangsters, playboys and loan sharks, to Cairo, bi-planes and motorbikes, do you choose a smooth Egyptian gent, or a New Jersey self-made skunk? What other unenviable …
Absolute Essentials of Creative Thinking and Problem Solving
This concise textbook provides a comprehensive and clear overview of the theory and practice of creative problem solving from a management perspective.The book works step by step …
Strategic Marketing
Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a …
Strategic Marketing
Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a …