Søkt på: Bøker av Tim Wu
totalt 35 treff
The Attention Merchants: The Epic Scramble to Get Inside Our Heads
From the author of the award-winning The Master Switch, who coined the term "net neutrality"--a revelatory, ambitious and urgent account of how the capture and re-sale of human …
Attention Merchants
A revelatory look at the rise of the 'attention merchants', the advertising marketeers who influence and control our consumption in ways previously unimagined
The Master Switch: The Rise and Fall of Information Empires
A New Yorker and Fortune Best Book of the Year "A must-read for all Americans who want to remain the ones deciding what they can read, watch, and listen to." --Arianna Huffington …
The Curse of Bigness
"Persuasive and brilliantly written, the book is especially timely given the rise of trillion-dollar tech companies."--Publishers WeeklyFrom the man who coined the term "net …
The Curse of Bigness
'Timely and important.' -- Joseph E. Stiglitz 'Tim Wu helps shape an urgent new global conversation.' -- Shoshana ZuboffWe're three decades into a global experiment: what happens …
Influencer Marketing. Empirische Analyse eines neuen Marketingphänomens
Who Controls the Internet?
Is the Internet erasing national borders? Will the future of the Net be set by Internet engineers, rogue programmers, the United Nations, or powerful countries? Who's really in …
Who Controls the Internet?
Is the Internet erasing national borders? Will the future of the Net be set by Internet engineers, rogue programmers, the United Nations, or powerful countries? Who's really in …
Identity Change ¿ Selbstbewusstsein & Selbstwertgefühl stärken
Medienpsychologie
Medienpsychologische Fragestellungen befassen sich damit, das Erleben und Verhalten im Umgang mit Medien zu erklaren. Das Lehrbuch kombiniert Alltagsbeispiele mit aktuellen Studien …
Kooperation und Kompetition im Videospiel
Der Autor untersucht die Rolle von Kooperation und Kompetition als Ausprägungen sozialer Interdependenz beim Spielen interaktiver Unterhaltungsmedien. Er weist die wichtige Rolle …
Master Switch
A New Yorker and Fortune Best Book of the YearAnalyzing the strategic maneuvers of today’s great information powers–Apple, Google, and an eerily resurgent AT&T–Tim Wu uncovers a …