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Storynomics: Story-Driven Marketing in the Post-Advertising World
innbundet,
2018,
Engelsk,
ISBN 9781538727935
Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and …
Storynomics
innbundet,
2018,
ISBN 9780413778000
Storynomics - Story-Driven Marketing in the Post-Advertising World is a brilliant book that's destined to send shockwaves through the worlds of marketing and branding. Drawing on …