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European Retail Research
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students …
European Retail Research
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students …
European Retail Research
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students …
European Retail Research
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students …
European Retail Research
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students …
Käuferverhalten
Während man sich im Marketing mehr und mehr vom reinen Beeinflussungsmarketing abwendet und dieses durch Beziehungsmarketing ergänzt, ist dieser Wandel im Bereich der …
European Retail Research
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students …
European Retail Research
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students …
Fallstudien zum Internationalen Management
In 57 realen Fallstudien werden die vielfachen Facetten der internationalen Unternehmenstätigkeit vorgestellt. Die didaktisch geschickt aufbereiteten Fallstudien decken die …
European Retail Research
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students …
Käuferverhalten
Das Verstehen des Käuferverhaltens steht traditionell im Mittelpunkt aller Marketing-Überlegungen und bildet die Basis für die Beeinflussung von Kunden sowie für die Gestaltung von …