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Strategic Brand Management
heftet,
2018,
Engelsk,
ISBN 9780198797807
A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand …
University of Plymouth Marketing Pack 2018
øvrig,
2018,
Engelsk,
ISBN 9780198840169
Four core textbooks to take you from first year through to third year and beyond. Ideal for both undergraduates and postgraduates studying Marketing at the University of Plymouth.